Google Ads management for Irish businesses

Ads work best when someone already knows what they want. A burst pipe, a tax deadline, a quote before a house sale — those searches happen now, and a well-built campaign can be there. Ads are also useful when you have launched a new service and want to test demand before committing to long-term content work.

They make less sense when your service is a considered purchase with a long research phase, or when the offer and pricing page are not clear. In those cases the money is better spent on the website and on SEO first. We will say so rather than take a budget that will not perform.

A campaign is only as good as its structure and its tracking. Both get set up deliberately, then adjusted based on real enquiry data rather than guesswork.

1. 01Goals and budget. We agree what a good enquiry looks like, what it is worth, and what a sensible monthly budget is.
2. 02Keyword research. We map the searches worth bidding on, separate urgent from research intent, and identify terms to exclude.
3. 03Account and tracking. Campaigns, conversion actions and call tracking are set up on your own Google Ads account, with access retained by you.
4. 04Ads and landing pages. Ad copy and destination pages are written together, so the promise in the ad is answered immediately.
5. 05Controlled launch. We start on a measured budget, watch search terms closely and cut anything irrelevant early.
6. 06Optimisation. Ongoing work on bids, negatives, ad variants and landing pages, reviewed against cost per enquiry.

• The services you want to advertise, and the ones you do not.
• Your target areas and any travel or delivery limits.
• A monthly budget you are comfortable spending while we learn what works.
• Access to your Google Ads account, or we set one up in your name.
• A page on your website that matches the ad — a service page converts far better than a general homepage.
• Someone who can answer enquiries promptly. Ads create demand; the phone still has to be picked up.

They do different jobs. Ads buy visibility immediately and stop when the budget stops. SEO earns visibility over time and keeps compounding, but the timeline is measured in months and nobody can guarantee the outcome. For a new business that needs enquiries while content builds, running both is often sensible.

Not sure which fits? Ask us and we will give a straight answer, including when the answer is "neither yet" — see SEO services or our packages first.

We also set up and manage Facebook and Instagram campaigns, including Meta Pixel tracking. For some businesses — visual products, hospitality, local services with strong imagery — Meta can generate enquiries at a lower cost than search. For others it is a distraction.

Rather than sell it as a separate product on its own page, we discuss it as part of where your leads should come from. No invented results, no claimed case studies: campaign decisions are based on your actual numbers once live.