Websites for tradesmen across Ireland

We build for sole traders and small crews who are on a job from early morning and cannot spend the day answering the phone or chasing website queries. The site has to work while you are up a ladder: readable, fast, and obvious about how to get in touch.

Typical projects include plumbers and heating engineers, electricians, roofers, builders and general contractors, painters and decorators, tilers, landscapers and carpenters — from one-person operations to teams of ten.

A trade website is not a brochure. It has one main job — persuading someone with a leaking pipe or a damaged roof that you are the right person to call — and a handful of supporting jobs around that.

Most trade enquiries begin with a search that includes a service and a place — a boiler service in Clondalkin, a roof repair in Swords, a rewire in Dún Laoghaire. Sometimes the customer finds you in the map results, sometimes through a recommendation they are checking up on. In both cases the website is where the decision is confirmed.

• Local search — service pages that name the work you do and the areas you cover, structured so each service can be found on its own.
• Google Business Profile — the profile is often the first thing people see. We advise on categories, service lists, photos and the link back to your site.
• Recommendations — when someone is passed your name, they look you up. Real project photos and clear contact details turn that check into a call.
• Your van and social pages — everything you print or post should point to a site that loads quickly and shows recent work.

Trade websites move quickly when the raw material is ready. You do not need polished marketing copy — you need the facts. We turn them into pages.

• A plain list of the services you offer, and anything you do not want to be contacted about.
• The areas you genuinely cover, including any radius or travel limits.
• Photos of completed work — phone photos in daylight are fine, originals rather than compressed copies.
• Credentials you want shown, such as registration numbers, insurance or trade qualifications you actually hold.
• Your phone number, WhatsApp number, email and opening hours.
• Any genuine customer reviews you have permission to publish.

If you have none of this ready, that is normal. We will send a short checklist and work through it with you on a call.

These live projects show how a service business site is structured: a clear service list, a visible contact path and content aimed at how people search locally.

If you want to understand the search side in more depth, read about SEO for small businesses or Google Ads for trades. For a broader overview, see website design in Ireland.